national · vendor
Buffalo Wild Wings sells ranch popping candy as a wing topper
Original headline: “Buffalo Wild Wings drops a ranch-flavored popping candy”
Why this matters
Buffalo Wild Wings is now selling Poppin' Ranch, a ranch-flavored popping candy, as a 99-cent add-on that guests sprinkle on wings or mix into dipping sauce. The play is a low-cost, high-margin upsell that generates social sharing without touching the core menu. For indie operators, this is a signal that chains are finding margin in novelty condiments and shareable moments rather than discounting or LTO entrees. The bar for a memorable, talkable add-on is lower than most operators think.
What to do
Audit your current add-on and upsell menu for one low-cost item, under two dollars, that could generate a shareable moment and move this quarter.
Reveal Newsroom · Auto-published from nrn →
Published Fri, 17 Jul 2026 05:09:12 GMT