national · tech

Salad chain Crisp and Green bets on sandwiches to grow sales

Original headline: “Carbs be damned, Crisp & Green is adding sandwiches”

Why this matters

Crisp and Green built its brand around salads and wraps, but it is now adding traditional sandwiches on house-baked bread. Fast-casual chains increasingly expand their menu to capture more dayparts and broader customer bases, even when it tensions the core brand. For indie operators, this is a signal: category identity is no longer a moat. If a salad concept can sell sandwiches, your regulars are being offered familiar food in more places every week.

What to do

Audit your menu for one or two items that could pull a new guest segment without breaking your kitchen flow or your cost structure.

Reveal Newsroom · Auto-published from nrn →

Published Wed, 10 Jun 2026 20:08:33 GMT