national · macro

Salad chain Crisp & Green bets on bread to grow revenue

Original headline: “Carbs be damned, Crisp & Green is adding sandwiches”

Why this matters

Crisp & Green built its brand on salads and wraps, and now it's adding sandwiches on house-baked bread. That's a deliberate expansion of the check average and daypart coverage, not a menu refresh. When a fast-casual concept with strong brand identity adds a category that contradicts its positioning, it usually means the core menu hit a ceiling. For indie operators, this is a signal: the fast-casual segment is chasing frequency and ticket size, and 'better for you' alone is no longer enough to hold a lunch crowd.

What to do

Check your own menu for underperforming dayparts and identify one addition that expands ticket size without confusing your core identity.

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Published Tue, 16 Jun 2026 15:08:10 GMT