national · macro

Chick-fil-A tests high-protein bowls as customers demand more protein

Original headline: “Protein-hungry consumers push Chick-fil-A to test new menu options”

Why this matters

Chick-fil-A is piloting a Protein Scramble Bowl and double-protein salad options in four markets, a direct response to customers asking for more protein at every meal. When a chain this size moves on a trend, it signals that the demand is broad enough to justify menu risk. Independent operators who haven't reviewed their protein-forward options lately are now competing against a well-funded test that could go national. The operators who benefit are the ones who already have the answer on their menu and make it easy to find.

What to do

Audit your current menu for high-protein items and update descriptions or add a callout section before the summer menu cycle.

Reveal Newsroom · Auto-published from nrn →

Published Tue, 16 Jun 2026 14:08:04 GMT