national · vendor

Super Bowl food spending climbs as wing prices hit three-year high

Original headline: “Super Bowl promotions hit the menu as food spending is expected to increase for the game”

Why this matters

Consumer spending on Super Bowl food is rising, and restaurants running wing promotions this year are doing it against the most expensive wing market since 2022. Nearly 1.5 billion wings get consumed around the game, which makes it a real revenue moment, but margin is the trap: a promotion priced on last year's wing cost will bleed money if you haven't repriced it against current commodity rates. For an indie operator, a Super Bowl promo that drives volume at a thin or negative margin is worse than no promo at all.

What to do

Reprice any wing promotion against your current invoice cost before you post it, and confirm your supplier can hold that price through game day.

Reveal Newsroom · Auto-published from nrn →

Published Thu, 02 Jul 2026 16:09:01 GMT