colorado · local

Dirty soda chain Swig opening 10 locations in Colorado Springs

Original headline: “Swig announces 10-Unit deal in Colorado Springs”

Why this matters

Swig, the Utah-based drive-through soda and snack chain, just signed a 10-unit deal to expand into El Paso County. That puts 10 new quick-service competitors in a single metro area, all targeting the afternoon beverage and snack daypart. For indie coffee shops, smoothie bars, and fast-casual operators in Colorado Springs, this is a direct traffic threat during the hours that often carry the highest margin. Regional franchise expansions at this scale typically happen fast, with multiple locations opening in the same 12-month window.

What to do

Pull your afternoon daypart sales data for the last 90 days and identify which hours and items are most exposed before the first Swig opens.

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Published Wed, 13 May 2026 08:07:57 GMT