national · local
Chattanooga bar turns novelty mezcal into a repeat-customer program
Original headline: “This Chattanooga restaurant sells mezcal distilled with chicken”
Why this matters
Little Coyote in Chattanooga built a pechuga program around a single unusual product: mezcal distilled with chicken, a traditional Mexican style that most U.S. drinkers have never encountered. The play is not the novelty itself but what the novelty does for retention. Guests come back to follow the batches, ask questions, and bring friends to explain it. For an indie bar or full-service restaurant with a spirits program, a single intentional product can anchor more repeat visits than a rotating cocktail menu of 20 options.
What to do
Audit your current spirits list and identify one category with a story, then train staff to tell it in two sentences at the table.
Reveal Newsroom · Auto-published from nrn →
Published Wed, 03 Jun 2026 00:08:06 GMT