Welcome to the reveal. blog
Welcome to the reveal. blog
Field notes from an operator who got tired of flying blind. Long-form writing for independent restaurant owners — the kind of stuff that's too detailed for a LinkedIn post and too unfiltered for a trade publication.
What this is
Most restaurant industry writing is either chain-focused (irrelevant if you run one place) or generic ("plant-based menus are trending!" — sure, but our Sysco rep just snuck in a 7% fuel surcharge and that matters more this week).
This blog is the other thing. The boring, specific, operator-credible thing.
Topics that'll show up here regularly:
- Vendor billing audits. Sysco surcharges, US Foods invoice errors, supplier credits, the spreadsheet we use at Tuk Tuk to catch them.
- Food cost & margin math. Prime cost. COGS creep. The 5-minute weekly P&L review that flags a problem before it becomes a quarter-end disaster.
- Labor & hiring. Turnover, scheduling, what owners actually do that retains staff.
- POS migrations. The questions to ask before switching, the integrations that always break, the timeline that's realistic.
- Marketing & reviews. Yelp, Google, social. Where independent operators actually move the needle (mostly: they don't, and that's OK).
- Industry trends. What we read in the trade press, filtered for what's real.
Each topic has its own page — see the chips at the top of the blog index.
Who we am
We run Tuk Tuk in Denver. We'm also building reveal., a tool that helps independent operators audit the contracts and bills they've already signed. The blog isn't a sales channel — it's where we write up the audits we'm running anyway, in case it's useful to someone else.
If you find anything here valuable, the best thing you can do is share it with one operator friend who's drowning in spreadsheets. That's the whole point.
What you'll find next week
The first real article drops Friday. It's a walk-through of how we caught a fuel-surcharge pattern across three months of vendor invoices, with a free template you can use against your own.
See you then.
— Kase